Church of the Customer

Ben McConnell and Jackie Huba release their second book and blog it here. MarketingProfs - and CK - kick off a book club here.

What I really like about this roll out (announcement) is the coordination between bloggers. Blogging is so huge yet so small. I note a couple familiar names in comments. The chance to share insight on timely writing should not be missed. One never knows the discoveries that are waiting.

True Confessions of 101 Bloggers and Podcasters

Here is a fun post at Freaking Marketing (love the blog name) about a new book - True Confessions of 101 bloggers and podcasters by Ted Demopoulos. Its out soon, and while I'm not one of the 101 - no room for the "only blogs on occasion" blogger this time around. The interview makes it explicit that these are not the top 101 bloggers. They ARE bloggers who have leveraged the power of the blogosphere. Plus bloggers who blog for different reasons.

Which gives me a chance to shout out to Mack Collier - one who continues to leverage and grow...and do it with humility.

Something I fail to remember - and maybe you, too - is how "new" blogging is as a means of communication. And it continues to evolve.