Play - Have Fun

Online magazine SMITH has just published a book "Not quite what I was planning" that contains six-word memoirs. Here is mine -

Be more rather than do more.

I believe we're called human beings rather that human doings.

Happy March 2008!

Feel Spring Coming

Its a few months away but Bike to Work in Spokane - my home place - has an active group of planning volunteers. I got email from BarbC with a request to post it on my blog. Here it is and I'll keep plugging away. The logo displayed is courtesy of the website - Bike to Work Spokane. May is the month and 12-16 is the week. This is the 50th Bike to Work month - though some say 57th. I can find no definitive source but that's a bit like cycling - its got a lot to do with freedom!

While I realize not everyone who visits One Reader shares my love of cycling, it's never too late. As often happens, a spark of an idea can turn into a flame. If winter's bracing chill has got you down - jump on a bike and you'll warm right up. Second best is taking a walk. Short advice - not that you need any - get outside to beat the blues. Rode on Saturday and it was a darn tasty treat. If the weather warms just a touch, it will be time to begin rides to work.

Help spread the word!

Strike ends - More strikes on the way!

A victory for the organized of the world! Overwhelming writers approval. The best quote?

Michael R. Perry, a writer for “Persons Unknown” and other TV dramas, said the deal made him hopeful the guild and studios could be “partners in a growing pie” of Internet revenue.

“I want them to be fabulously, filthy rich. I just want my piece,” Perry said.

Hope springs eternal (thanks to Ryan @ the News Tribune) - even while Congress listens to more half truths - now with live blogging.

Trash total from week Two

My trash from week 2 weighed in at 1.22 lbs - which is nearly 3 lbs. less than last week. Most of the savings came by planning ahead - taking coffee in my own mug - thanks Next Door - and packing a thermos of milk for lunch. Those "to go" cups make a big difference. I've even switched to a mug if sitting in the coffee shop!

Planning ahead makes a huge difference. In all fairness, this weigh in did not include all of the junk mail - like last week. There is a place in town - EarthWorks - that takes mixed use paper for a small fee of $.08 per pound. They shred it and send it to an outfit that makes some sort of outdoor equipment. Deb says the next step is to "follow our trash" to see where it really ends up! That might take some serious planning.

One thing for certain - this exercise showed me that just thinking about waste makes a huge difference. It effects the choices I make.

Trash Stinks after a week!

Phew!!! Gross is right. The odor was beginning to raise a few eyebrows. Ya think I should have rinses out the milk cartons and yogurt containers? Here's my total trash accumulation for a week - 4 lb 1.5 oz. It would have weighed a little lower but my 15 year old alarm clock broke on Thursday - I loved that clock.

A couple things about this first week of the experiment surprised me. Number one was how much more aware I became about alternative choices. There is something to be said for experiential learning. My brain focused on choices for the future. There were a couple times mid-week that I wanted to switch to a reusable coffee cup. But to set a base trash weight (BTW), I had decided that business as usual was best. Secondly, this was a "light" mail week - and still it added a lot to the gross total. Really torn between ending direct mail solicitations from my favorite causes or finding a local recycler that takes mixed paper i.e. junk mail. Thirdly, there were a ton of places I visited focused on reduce, reuse and recycle. Either I was just more aware or there is something in the air.

Future forward design for the world you inhabit - Inhabit

No Impact Man - a family in NYC challenging current convention and behavior. The blog that inspired my experiment.

Sustainable Living with a Lighter Footstep.

Trashformations - a blog about fun and easy ways to live green.

THE spot to learn more - Co-op America - Economic action for a just planet. Membership is a bargain!

A Pox on Plastic Bags

The collectors come right right to the end of my driveway every Thursday. This week the Rubbermaid container is a bit lighter. I'm holding my personal trash to weigh until tomorrow. Its contained in two carry-out plastic bags. Odd for someone who has committed to shrinking his footprint. While I've carried only one plastic bag into the house in 2008, I am a product of the 21st century.

But wait - there appears to be a movement afoot! The NYC council has passed a law for business to recycle plastic bags. San Francisco leads the way in the US with an outright BAN on plastic bags. Melbourne, Australia and Sydney close, also ban the blight that has become a bottomless pile in kitchens around the world. China's cabinet has issued a ban, along with a fine for usage after June 1. Today at my Toastmaster's Club, a woman delivered a speech on recycling. Something is in the air!

Anne Barnard wrote the Times piece and also the blog post. Be sure to check the comments section for the wit that only New Yorkers can share. I particularly like the first one :) I'm skeptical at how successful an initiative directed at merchants can be. But it is an excellent first step.

One of the bloggers at The Blue Voice, marigolds2, posts a snappy entry with great links. My favorite is reusable bags - a site with endless choices previously mentioned. If you're into chic, colorful and home grown then Baggubags is your spot. Created and distributed by mother and daughter, Joan and Emily, they are in CA.

It's Tuesday - The Bag Begins Bursting

Today - everywhere I look people carry water bottles. Chris Jordan is an artist in Seattle whose work puts consumerism into stark perspective. He's big on statistics though he calls it "Running the Numbers". Check out his photo about 1/4 way down the page link. His statement strikes at our humanity:

My underlying desire is to emphasize the role of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming.

This is NOT about guilt - its about doing what's best for the planet. Jordan uses his images to help us consider the value of one. I'm not a big water bottle user - I'm a re-user - but damn am I gathering to-go coffee cups! I can see that next week will find me becoming a travel mug coffee drinker. Wonder what the barista will say? If its anything like the response from the grocery store when I use my own cloth bag, it will be a humorous time. They look at me like I have 2 heads - which I don't....yet :)

Yesterday's trash: coffee cups, paper towels, yogurt container (non-recyclable so far as I can tell), napkins, mixed paper, miscellaneous mail...my bag is bulging. The custodian at work is going to think I'm on holiday! No trash to pull! HA

For hi-resolution - go to the originating site from Cornell University.

Footprint Awareness - Days 2 & 3

Saturdays trash that would normally go into the garbage can is to the right - three Papa Murphy's take and bake pizza trays (had to have bread AND cinnamon twirl), a couple to go coffees, napkins, straws, etc. Sundays was more of the same minus the pizza ( I ate at Subway). It ain't pretty! It's garbage for pete sake :) I've only had to go into the trash can to retrieve items 4 or 5 times. Some habits are hard to break! And I didn't open my mail on Saturday - it was all bills!

This is turning into a fascinating experiment. Thinking before acting makes a big difference. Already, I am imagining ways to cut down my footprint. In measurement experiment, there needs to be a control number or base. Creating a base wight of garbage for comparison purposes is the goal this week. I'll weigh it on Friday. Next week, I'll implement ways of making the whole mess lighter.

Living low impact has been part of my lifestyle for a number of years. I live in the Pacific Northwest - its crunchy here - so it goes with the territory. We recycle, we hug trees, we ride bikes (not like Portland but....), we sell aluminum! Still, focusing in this specific way is sharpening some thoughtless actions.

Reducing my Trash Footprint

Here's my garbage from 1.11.2008. I won't bore you with each item but I'd say its about average. A combination of coffee cups, sandwich wrapping, a couple straws, napkins and an emery board. The sand was worn of it so I tossed it. This also is today's mail - mostly junk.

In order to reduce my ecological footprint, I need to recognize it's size. Here's the plan - I'll collect all my trash for two weeks. Photograph it daily and blog about it daily. The first week is intended to focus my brain on how much garbage I create. In the 2nd week, I'll try to reduce it. Simple, right? I'm stealing the idea from Frog Design and Tess' Trash Challenge. I currently recycle newspaper, magazines, plastic, glass, tin, aluminum and clothes I haven't worn in a year. I'm going to try to live smaller still.

I'll admit to being obsessive enough to tackle this challenge. There is a finite amount of space on this rock in space we call home. About 66% of it can be considered productive which means it is capable of meeting all our needs and absorbing all our waste. Based on current world population, there are about 4.45 productive acres per person per year. The average global citizen has a footprint of about 5.56 acres per year. This will come as no shock but the average US citizen footprint is about 23 acres per person per year. We got big feet.

Try one of these sites to learn more and do more about your footprint.
Adventures with Bobbie Bigfoot - set up for the kid in all of us. If everyone was my Bobbie, we'd need 1.8 planets. Bit of a surprise!
Best Foot Forward: Bringing Sustainability Down to Earth - UK based calculator - if everybody lived like me, we would need 2.2 planets - YIPES!
Ecological Footprint Quiz - site is upgrading to new quiz. A lot of technical info on the concept of ecological footprint.
Conservation International - 10 question quiz which takes a couple minutes. I discover my score is 49. My title is Eco-Apprentice. Already I can see ways to be reduce my footprint mostly in the food choices I make.
The Green Office:Carbon Offsetting - Geared toward those who manage an office with multiple workers. I may try this at work - on my break time, of course :)

I like Frog Design and my local One Man's Trash.

In the next 14 days, we'll see how I progress. Here's the size of today's bag - it fits in my chair.

Where The Hell DID That Interest Go?

For me, interests get sometimes lost in the shuffle. Enter the applications or solutions that deal the cards. Mack does it with Technorati links. Social Rank is in beta mode.

Like Biking? feed Biking Circle
Like comics? feed Comic Watch
Like Marketing? try Marketing Lens

.....there are 1000's of categories.

Reminds me of the most emailed stories presented on the top newspaper and media sites. What I like about the video is the emphasis on spending your time on what you want/like. In addition, you might run into bloggers who could change the world - or at least your world view.

Ranking sites - like Social Rank - in general bring out our competitive nature - sometimes good and sometimes bad. I'm going to watch what happens - that's all. The wizards behind it all gain my never ceasing expressions of amazement. Some reward!

Happy 2008 to each of you!

Friday - Be Gentle

There are no passengers on spaceship earth. We are all crew. - Marshal McLuhan

If you only have to go a short distance and your not in a hurry...try ZENN. It'd be real handy when it's too chilly to ride. Those of you lucky enough to live in a transit zone - like a BIG city - can disregard.


This is a little wacky - but everybody needs some. Likely not yet available at your local MallWart or Target. Puts the meaning of "gentle" in perspective :)


Each of us buy stuff, right? We all use too many plastic bags. I forget my canvas bag. Let's make a resolution in 2008 - anybody with me? Why not commit to remembering a reusable bag when we go shopping. Here's a source - along with a vision. Ask your market to stock them reusables. No more "paper or plastic" small talk. Plus, you'll help me remember mine.


Here is a fine bit of good writing on being green, being gentle and making a difference. To quote the author of The Green Thumb Blues, Pasha Malla:

Environmentalism can make you feel small. You are fighting against something unwieldy and ingrained – like trying to combat the idea of winter with a PowerPoint presentation and a shovel....

Feeling small has nothing to do with giving up. Remember the first time you posted to your blog and nobody said anything? Talk about feeling small. Then remember the first time somebody began a conversation. Or the first time you joined the conversation. Its a big rabble in blog space. Every little bit we contribute makes it better...and its damn well worth it!

I'm away for a couple weeks - reflecting and visiting family in Iowa. Not that Iowa needs any tips on conversation but count on me talking up AoC and the surrounding community. Everybody play nice - I'll be back in 2008.

War Is Over

It hardly seems 27 years have passed.
Give yourself a 10 minute present - watch the entire vid...its more than worth it.



A message from Yoko right here.

Thank you to whatsnextonline.

Think Outside the Mall

Its holiday time! Which translates into gift giving time. Which in turn means feeding the ravenous appetite of the marketplace - at least in the US. If you're like me - though I have no reason to believe you are other than we share the planet - it's a little disheartening to see how we are burning through our resources so quickly.

One of the pluses of shopping naked from your keyboard is fewer resources are wastes. If you deal with organizations who keep the health of our Rock in mind its a big step. The big negative is you're not buying local goods - but you can split the difference.

Thats why I like the email that Laurie at Stop Global Warming sent this morning.

Consider this a list of earth friendly places to visit. I have no financial interest in any of them. Nor can I vouch for service, quality, etc....all that stuff we find important. They represent a small sample of organizations out to change the world. And you might just locate the perfect gift and!

Cool Planet Jewelry - The planet is warming up but this jewelry is cool! Recycled!

Simple Shoes - They say, "71% of the population believe in global warming while the other 29% are still trying to resolve the "earth is flat" debate." plus the flip-flops are t-o-o-o-o-o cool

GreenSender - Help someone take first steps to a greener choices - AND it comes in a box

Stop junk mail - even as a direct marketer there has GOT to be a better way! This might be part of it!?!?

Laurie David's book - A Down-to-Earth Guide to Global Warming - teach your children well - AND you can buy the book used :)

The Spiral Foundation - beautiful handmade goods crafted from found objects and recycled scraps - Spinning Potential into Resource and Love

Ideal Bites Blog - a little link love here - clever, witty and smart - not to mention green.
- A tip a day. Today's tip lists 6 earth friendly gifts - my favorite is movie tickets :)

Obama

what? Me political?
n-a-a-a-h-h :) I was just raised in Iowa.




By Bjarne O.

Do Your Self Some Good Today

Not to scare but to share. Today - December 1, 2007 - is recognized as the 19th World AIDS Day. Tell a kid about HIV/AIDs...that includes the part about safe sex. I'm not sure kids are ever too young.

Thirty years ago, it was called "gay cancer" - today its a pandemic and it ain't so gay. Until there's a cure - and not just for those of wealth - the world loses far too many creative and imaginative fellow humans. Every day, 6000 children lose a parent to AIDs. The UK wants to start a conversation. And Australia is talking, too.

Here you can learn of 2007's "superficial celebration" - where a "reduction in number of people living with HIV/AIDS from 40,000,000 to 33,000,000" and "new" infections have fallen since the late 90's from 3,000,000 to 2,500,000. Check the official word and stats. My stomach turns when I hear claims of success and battle won.

Last I checked a million was a LOT! Some progress means there is more to be done. Teach our children well. Silence doesn't work any longer.

Three bloggers with the message - Jeremiah, Jamie, Tiara.

About More Conversation

Somebody borrowed my copy of AoC and hasn't brought it back. Sadly, the pilfering coincides with a move to a new cube. Should have checked the neighborhood a little closer, I reckon. The good part is that the book is chock full of wit, wisdom and insight on conversational marketing so maybe it will rub off. All they had to do was ask! We still may have a point or two to talk about.

Right now I'm glad for my electronic version AND that whoever it was took the book before pricing changes. Drew writes about the changes - including a move to Amazon - here. You still have time this week to grab a couple copies at the initial price level. It would be nice for the book to get a good bump before holiday time descends upon us. I mean, when was the last time you were able to be part of the Internet crashing to a standstill? Everybody seems to be talking about the news - Chris even suggests trying to explode the web on December 14 :)

Remember it comes down to helping Variety - its mission is children.

The quality, breadth and diversity of these contributors continues to astound me.

Gavin Heaton, Drew McLellan, CK, Valeria Maltoni, Emily Reed, Katie Chatfield, Greg Verdino, Mack Collier, Lewis Green, Ann Handley, Mike Sansone, Paul McEnany, Roger von Oech, Anna Farmery, David Armano, Bob Glaza, Mark Goren, Matt Dickman, Scott Monty, Richard Huntington, Cam Beck, David Reich, Luc Debaisieux, Sean Howard, Tim Jackson, Patrick Schaber, Roberta Rosenberg, Uwe Hook, Tony D. Clark, Todd Andrlik, Toby Bloomberg, Steve Woodruff, Steve Bannister, Steve Roesler, Stanley Johnson, Spike Jones, Nathan Snell, Simon Payn, Ryan Rasmussen, Ron Shevlin, Roger Anderson, Robert Hruzek, Rishi Desai, Phil Gerbyshak, Peter Corbett, Pete Deutschman, Nick Rice, Nick Wright, Michael Morton, Mark Earls, Mark Blair, Mario Vellandi, Lori Magno, Kristin Gorski, Kris Hoet, G. Kofi Annan, Kimberly Dawn Wells, Karl Long, Julie Fleischer, Jordan Behan, John La Grou, Joe Raasch, Jim Kukral, Jessica Hagy, Janet Green, Jamey Shiels, Dr. Graham Hill, Gia Facchini, Geert Desager, Gaurav Mishra, Gary Schoeniger, Gareth Kay, Faris Yakob, Emily Clasper, Ed Cotton, Dustin Jacobsen, Tom Clifford, David Polinchock, David Koopmans, David Brazeal, David Berkowitz, Carolyn Manning, Craig Wilson, Cord Silverstein, Connie Reece, Colin McKay, Chris Newlan, Chris Corrigan, Cedric Giorgi, Brian Reich, Becky Carroll, Arun Rajagopal, Andy Nulman, Amy Jussel, Kim Klaver, Sandy Renshaw, Susan Bird, Ryan Barrett, Troy Worman, CB Whittemore, S. Neil Vineberg

Book Tag

Here's a simple and fun meme. Mark Goren tagged me. To play, answer the 5 questions and tag 5 people. Its about books.

Up until 15 years ago, I was a lazy reader. There were many books started but few finished. One year I resolved to read a book a month. I figured if there were enough people to have a Book of the Month Club, I should be able to read one a month. You won't believe what happened...the more I read the less lazy I became about reading. The more I read the more fun it became. Along with more fun came that easy feeling. Now when someone asks about favorite pastimes, reading appears near the top of my list - along with cycling, walking and jamming.

The 5 questions are:

1. How many books do you own?
2. What was the last book you read?
3. What was the last book you purchased?
4. What five books are most meaningful to you?
5. What is your most obscure favorite book?

Here are my answers with links to various references about them

1. Far more than I've read. I'm a hoarder and really bad about hanging on to things in general but books in particular.
2. Lately, I've had 2 books going at the same time - one business/professional growth, the other a "diversion" read. The last books I finished were Robin Hood Marketing - Katya Andresen - I love her publishing company Jossey-Bass. This happens to be the current MarketingProfs Book Club selection. The other was The Road by Cormac McCarthy. The link lands on a flash page of one sentence reviews. Currently, I'm reading Half a Life by V.S. Naipaul - excellent example of story telling -and looking for a professional book.
3. The last two were Robin Hood Marketing and Citizen Vince - Jess Walter, a Spokane writer.
4. *** Webster's New Collegiate Dictionary - I have a dozen dictionaries. If you're ever in a pinch for a gift, you can't go wrong giving someone a dictionary. It's the first "book" I ever remember reading. Words - what a concept! *** Zen and the Art of Motorcycle Maintenance - Robert Pirsig - touched me at a critical time of growth. *** Be Here Now - Ram Dass - the hippie in me manifests itself...I've worn out a copy and lost a copy. *** Harry Potter and the Philosopher's Stone - J. K. Rowling. The first in the series was fresh, engrossing and like nothing I'd read. I could not put it down. They've only gotten more fun to read. Wizards Unite! *** A Whole New Mind - Dan Pink. Here's my review.
5. What is obscure to some is not so obscure to others. Charterhouse of Parma - Stendahl. Its a book written in 1839 that stands the test of time.

   "Ostensibly a romantic thriller, interwoven with intrigue and military episodes, the novel also features Stendhal's acute grasp of human nature and psychology"

I was tagged by Mark who was tagged by Troy Worman who was tagged by Phil Gerbyshak - the "Make it Great" guy.

If they care to play, I'm tagging - Robyn McMaster, Mark Van Patten, David Brazeal, Jackie Cameron, Robert Hruzek. And remember - play even if you aren't tagged. I'd love to see what everybody is reading. Just link back to this entry so I can follow.

Listen to the Conversation

David Brazeal at JournaMarketing sent email last week asking if I had time for an interview. He's creating podcasts of contributors to The Age of Conversation book that Drew and Gavin pulled together this year. Remember - "100 Voices - 1 Conversation". David is a terrific interviewer so when he contacts you...say "yes".

Here's the link to the 11 minute podcast with yours truly. The music is the best part. We are all our own worst critic and I'm no exception. However, the beauty of self criticism is that we learn so much. I could have listened more closely. I could have talked slower. I could have used my vast and untapped vocabulary more freely - when the heck does all that education pay off?!?! LOL

Soon as we finished, I remembered it's Mack at The Viral Garden who consistently reminds us the value of getting out to other blogs.

One thing I did remember was to laugh. For that, I am thankful.

But what I'm especially grateful for is the group of conversationalists involved in this book. Plus the never ending quest to get it into as many hands as we can.

Bottom line belief: Everyone adds value to the conversation.

Never thought about it like that

Sheesh - I feel like a groupie having left so many comments over at my 2 cents last Friday...honest David - I am NOT a stalker :). I've been woefully negligent in leaving this corner and adding comments. Is my slip showing? :)

Here's the deal - David's post (and link to Gene DeWitt's The Media Age blog) about the writer's strike possible impact on advertising was a new idea for me. Here's what he says:

"In his new blog The Media Age, media guru Gene DeWitt says newspapers and radio -- the long-suffering "other" mass media -- should be getting a closer look by advertisers who are faced with higher ad prices, fewer ad positions available and greater difficulty in reaching a broad spectrum of customers with TV sales messages."

First off I love the word media - love it! Mass media, targeted media, multi-media, new media, old media, traditional media, and cutting edge media - it all makes me tingle. I believe it is the rare word that cannot be over used. Second, the post and remarks sparked my brain - always a good thing. And thirdly, it got me to comment - feedback is a another vital part of living this new age and time. I'd never considered that as TV shows lose viewers, advertisers lose value. The same thing happens with newspapers. We lose readers and it impacts the advertiser. I'm not sure why the connection never happened before.

Third, we can agree ads have to go somewhere. They won't disappear. If everybody's gonna eat, somebody's gotta sell. Current belief says they are migrating to the medium you are currently reading. What goes up - must come down. What happens when page view numbers (or however you measure) go down? Do advertisers move to phones? podcasts? video? all of the above? I know advertising is changing. How fast and to what degree is yet to be determined. A lot depends on the success of those who do the advertising. Right now, combining print and online makes sense.

So thanks David and Gene

Here's a newsletter from MarketingProfs that should land in your inbox - get it now for a bit of inspiration!

It sure gets late early

Darn time change...here it is - the day after Election 2007 - and all I'm thinking about is how dark it gets. For right now, too dark to ride...

...and I miss it already!!!

Surely, I could find a light bright enough to break through the early nightfall...but have you noticed how crazy automobile drivers have become? Its dangerous out there. Plus the 24 degree morning last week just about knocked me out. So I'm taking the bus to and from this diversion called "work".

I set out this year to ride more than last. Why? Because - its a bike thing. Here's a quote from Rhea's Boomer Chronicles -

Why is biking so important? It addresses some of the most important issues of the day: reducing car exhaust, reducing our reliance on cars and other fuel-guzzling vehicles, curbing obesity, and economics (it’s cheap to operate a bike as opposed to a car)

This I can say...I'm cheap. I rode into November. Barely, but I did it! This season I logged just over 3100 miles on Stella Blue - my trustworthy vehicle of choice. And I feel better for it. Now its onto the trainer...at least thats the plan.

To break this minor dip into "post cycle season" depression, I've found a couple great cycling sites. 1 less car has some groovy t-shirts and other fun stuff and is based in Chicago. Cycling Spokane is written by a local cycling enthusiast, John Speare - he rides everywhere. John might suggest I continue riding through the winter...and he might be right. My excuse would be I'm a virgin. Plus my body is saying "take a break" and I'm listening for a change. Fancy that! Through cyclingspokane, I discovered a rider - David Blaine - who is training to ride the Continental Divide in 2008 - that's 2500 miles! This is a self-supported race that begins in Roosville, Montana and ends in Texas or Mexico near as I can tell. The record is 16 days and change. I'm glad I ride and not race...