Trash total from week Two

My trash from week 2 weighed in at 1.22 lbs - which is nearly 3 lbs. less than last week. Most of the savings came by planning ahead - taking coffee in my own mug - thanks Next Door - and packing a thermos of milk for lunch. Those "to go" cups make a big difference. I've even switched to a mug if sitting in the coffee shop!

Planning ahead makes a huge difference. In all fairness, this weigh in did not include all of the junk mail - like last week. There is a place in town - EarthWorks - that takes mixed use paper for a small fee of $.08 per pound. They shred it and send it to an outfit that makes some sort of outdoor equipment. Deb says the next step is to "follow our trash" to see where it really ends up! That might take some serious planning.

One thing for certain - this exercise showed me that just thinking about waste makes a huge difference. It effects the choices I make.

Trash Stinks after a week!

Phew!!! Gross is right. The odor was beginning to raise a few eyebrows. Ya think I should have rinses out the milk cartons and yogurt containers? Here's my total trash accumulation for a week - 4 lb 1.5 oz. It would have weighed a little lower but my 15 year old alarm clock broke on Thursday - I loved that clock.

A couple things about this first week of the experiment surprised me. Number one was how much more aware I became about alternative choices. There is something to be said for experiential learning. My brain focused on choices for the future. There were a couple times mid-week that I wanted to switch to a reusable coffee cup. But to set a base trash weight (BTW), I had decided that business as usual was best. Secondly, this was a "light" mail week - and still it added a lot to the gross total. Really torn between ending direct mail solicitations from my favorite causes or finding a local recycler that takes mixed paper i.e. junk mail. Thirdly, there were a ton of places I visited focused on reduce, reuse and recycle. Either I was just more aware or there is something in the air.

Future forward design for the world you inhabit - Inhabit

No Impact Man - a family in NYC challenging current convention and behavior. The blog that inspired my experiment.

Sustainable Living with a Lighter Footstep.

Trashformations - a blog about fun and easy ways to live green.

THE spot to learn more - Co-op America - Economic action for a just planet. Membership is a bargain!

It's Tuesday - The Bag Begins Bursting

Today - everywhere I look people carry water bottles. Chris Jordan is an artist in Seattle whose work puts consumerism into stark perspective. He's big on statistics though he calls it "Running the Numbers". Check out his photo about 1/4 way down the page link. His statement strikes at our humanity:

My underlying desire is to emphasize the role of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming.

This is NOT about guilt - its about doing what's best for the planet. Jordan uses his images to help us consider the value of one. I'm not a big water bottle user - I'm a re-user - but damn am I gathering to-go coffee cups! I can see that next week will find me becoming a travel mug coffee drinker. Wonder what the barista will say? If its anything like the response from the grocery store when I use my own cloth bag, it will be a humorous time. They look at me like I have 2 heads - which I don't....yet :)

Yesterday's trash: coffee cups, paper towels, yogurt container (non-recyclable so far as I can tell), napkins, mixed paper, miscellaneous mail...my bag is bulging. The custodian at work is going to think I'm on holiday! No trash to pull! HA

For hi-resolution - go to the originating site from Cornell University.

Footprint Awareness - Days 2 & 3

Saturdays trash that would normally go into the garbage can is to the right - three Papa Murphy's take and bake pizza trays (had to have bread AND cinnamon twirl), a couple to go coffees, napkins, straws, etc. Sundays was more of the same minus the pizza ( I ate at Subway). It ain't pretty! It's garbage for pete sake :) I've only had to go into the trash can to retrieve items 4 or 5 times. Some habits are hard to break! And I didn't open my mail on Saturday - it was all bills!

This is turning into a fascinating experiment. Thinking before acting makes a big difference. Already, I am imagining ways to cut down my footprint. In measurement experiment, there needs to be a control number or base. Creating a base wight of garbage for comparison purposes is the goal this week. I'll weigh it on Friday. Next week, I'll implement ways of making the whole mess lighter.

Living low impact has been part of my lifestyle for a number of years. I live in the Pacific Northwest - its crunchy here - so it goes with the territory. We recycle, we hug trees, we ride bikes (not like Portland but....), we sell aluminum! Still, focusing in this specific way is sharpening some thoughtless actions.

Are marketing blogs positive or negative?

Kevin Hillstrom has a keen analysis on the MineTheData blog today. I picked it up from a post on JaffeJuice. Bless those feed readers :) Kevin digs into The Viral Garden's top 25 Marketing Blogs by creating 9 categories to analyze. He's trying to find out whether his hypothesis - that top marketing bloggers are negative toward brands - is true or false. Not to spoil the fun - you need to read, it's good - he concludes his assumption is false. He does discover some key differences around brands between the 1-10 group and the 11-25 group.

What grabbed me about his analysis is the recognition of "perception" at the very start. We all live with biases and perceptions. When we recognize them, it takes effort on our part to make sense of them. In addition, he uses a tool that is often overlooked in this age of technology - paper and red marker. He clearly spent some time with the exercise. It reminds me of a statement often made about the press - specifically newspapers. Some people say "They're too liberal". Some say "They're too conservative". Ever notice how its always "they'? It gets loud and rowdy along the spectrum at times. It swings back and forth. In 2000, I got tired of hearing it and decided to "analyze" the columns we ran in our paper. Can you guess? Almost 50-50 - a slight tilt toward conservative. Good enough for me to consider it balanced.

Kevin's 9 categories of posts can generally be used to analyze the blogs I read for positive/negative comparison. I had never thought of looking at them through that lens. But it does beg the question: In addition to links from other blogs and staying power (longevity) - what drives the really good ones to to the top 25, 50 or 100?

And this is totally subjective but I'd classify Kevin's post as a positive comment on the marketing blogosphere :)

Hunka Hunka Burnin' Ads

Like Char at Essential Keystrokes I watch the Super Bowl for the ads! Its for darn sure the game is anti-climactic. Ever since Joe Namath predicted the Jets would beat Johnny U and the Colts its been a non-sports event for me. And I'm a little compulsive about the ads - blogging anyone? - I write 'em down with a general first impression. No need to leave just yet - I won't be giving comments on each of them :). I will tell you the link to all of this year's commercials is at the bottom of this post. They have them listed by quarters - but they are decidedly NOT in the order that I saw them. Maybe they aren't intended to be...told you I was a little obsessive. But I think the sequence of the ads gives them greater weight. There were 71 ads by my count (that's without the CBS promos of there own shows - next year I count those). It includes the post game ads. Cars come out on top with 17 individual ads. Beverage (soda/beer) is next with 15. Food follows with 9 unique advertisers. Online business ties food but only because 2 outfits played the same ad twice. Now THAT is a lack of creativity - or a mocking of the viewer - I haven't yet decided.

All day long I've heard how bad they were this year. Super Bowl 2007 was not the strongest line up of ads but time usually plays a part in great commercials. I'm glad slapstick is making a comeback. Can anybody name a year that was clearly better than any other? Where's the beef? Here are my highlights - excuse the ties:

Best Use of Music - tie - Chevy's People who Love cars Love Chevy's and Honda's CR-V with Elvis. Great music overlaying excellent graphics!

Oddest juxtaposition of 3 ads - Sprints connectile dysfunction sandwiched between Coke (and its bottles) tribute to Black History and Frito-Lays "What getting here represents". Poor production choice and don't tell me the producers don't have a choice. If I was Coke, Sprint or Frito-Lay I'd be flat upset.

Oddest juxtaposition of 2 ads - eTrades "things you can do with one finger" following a Flomax ad.

Most puzzling ad or what do they do? - Garvin.com - GPS?, MP3?, make paper dinosaurs?

Most graphically appealing - Coke's Rube Goldberg cartoon and Fords EDGE

ASPCA potential protest - Blockbuster's mouse - poor mouse

Best punchline - Whats the ax for? Its a bottle opener.

Here's all of them.

Added 2.08.2007 - a history of Super Bowl ads by the numbers from Media Research

Geeks on Steroids!

Geeks on steroids! I don't consider myself a geek - too scattered. I certainly would not condone the use of steroids...or any other drug (besides caffiene and nicotine).

I love measurement and metrics - even though I may not understand completely. This entire exploding blogosphere has captured my imagination. The bunch over at Technorati is at it again. Suddenly, my entire account looks a little different. At first I was confused, then walked through it step by step. It was a bit clunky getting to my account - but get there I did.

This weblog post by Brian Pinkerton explains a little about the ranking metrics they use. I love the pictures and graphs - plus the hoorays they add for the blog that is climbing. I'm a little confused about the 180 day cycle they use...but can live with it as an arbitrary number. Currently ranked at 584,706 - an uptick from August 804, 617 :)

Anybody else notice the changes? Or is this a case of me being late to the party again.