About the future, hope, and yes we can

Last - and only - time I visited NYC was 1972. We visited a teacher in his classroom in the Bronx. The school - PS-something or other - was rundown, in need of paint, and appeared abandoned. Jaime, the teacher, was a friend of the guy, Bob, who took us on the trip. He reflected on how much he loved teaching but how difficult it was to focus and ultimately "teach" the kids within the environment.

I'm not naive enough to think this video is representative of every HS in NYC. Or in the US. These are obviously gifted children. The classroom size alone reflects a special group. Racism is not simply solved.

It is solved through one speech, one election, one YouTube video, one group of people, one conversation.

One at a time. One little instance at a time.

Make a Better Day or Make a Day Better?

We have the ability to make one another feel better - each and every day. The number of people who offer that gift to me - the worthiest of human traits - is far too long a list to compose here. Sometimes the people are strangers never to be seen again. Other times, they are friends and family. More and more it happens virtually over this new fangled internet thing :). Every time it happens, lives are touched.

This reflection on humanity began a couple Fridays ago. I was standing in line at a fast food joint located in a food court. Normally, I carry a lunch but Friday is my day to eat out. A perfect stranger approached me:

Perfect Stranger: which of these restaurants is better?
Me: They are both equally good - it depends on what you're hungry for.
Perfect Stranger: We're visiting from Edmonton, Alberta, and attending a basketball camp. I have four 16 year olds. They are hungry.
Me: This one offers a little bigger portions. That one has a shorter line.
Perfect Stranger: The one you are going to looks good. What line of work are you in?
Me: I work at the newspaper and am in marketing. Are you in town for Hoopfest? Does the camp form a couple teams to play?
Perfect Stranger: No, it's a coincidence. The kids wanted to attend the Gonzaga camp. We had no idea there was this much activity this weekend in your town. I read your paper this morning. It's good.

I liked him right away :) And so it went as the line got shorter. We shared conversation. I felt like an ambassador for Spokane. He felt welcomed. I learned about Edmonton and how the economy is exploding. Plus a little about his work. He said "thanks" and we were on our separate ways. We made a better day. Or did we make the day better?

Episode Two: On Independence Day, I went for a bike ride - training, you know - and stopped for a Starbucks. (side note: notice how its not coffee anymore, its Starbucks - HA!). It was a gorgeous mid week morning where most workers in the US have the day off - except for the baristas. I'm sipping my coffee at an outside table, guarding my bike and watching people come and go. Some are happier than others.

Perfect Stranger: How's your ride this morning?
Me: It was great! This is my favorite part - sitting and thinking how beautiful the world is from the saddle of a bicycle (Admittedly, I was philosophizing a bit ;)
Perfect Stranger: What line of work are you in?
Me: Newspapers - and you?
Perfect Stranger: Retired - when I was 59.
Me: I have a few more years until then. You better get some coffee. (some say I'm too bossy - LOL)

He came back, sat down and thus began 45 minutes of face to face conversation. I thought I could talk?!?!? Seems he has a son at Fort Lewis (other side of the state) who is Green Beret and a daughter nearby. His pride for both of them shone bright. He's spent the better part of 15 years traveling about after selling his ranch in Texas. Really liked Oregon but was fascinated with the country just north of here and south of Canada. Again, I felt like an ambassador saying things like "This is a hard place to leave once you settle in".

Once again days are made better through communication, sharing and opening ourselves.

Here are links to the postings - and influencers - for this entry:

Jackie Cameron - if you haven't checked Jackie's blog you really should. The link points to her entry on "How do you make people feel"?
Phil Gerbyshak - the make it great guy. Phil posted a question on LinkedIn (not sure if you can get there without membership but try - let me know). He got 43 answers (and counting) on how to make a bad day better.
Mack Collier - About the same time Phil posted his question, Mack put this post up. It's a question on the value of two social networks - MyBlogLog and LinkedIn. At least part of the value is in how we make each other feel.

Jackie closes her post with this quote attributed to Maya Angelou. I close with it, too:

I’ve learned that people will forget what you said, people will forget what you did, but they will remember how you made them feel.

One Year for One Reader

Here is my very first post - one year ago today. I had somehow managed to bungle up the first blog and made it disappear. A mixture of trepidation, confidence and love of the unexpected made me take the next step. I had no clue what I was doing - still don't in many instances :)

Here's the next post - Day 2 - really smokin' now! What exactly it was - I have no idea :)

First post with a comment - guess who?

One Reader at a Time has always been about comments, conversation and sharing - learning and growing. One thing at a time - I'm a rotten multi-tasker. I can do it - but it pretty much ends in disaster. Sure, I've learned about technology and this web 2.0 thing but I've learned more about people. What a kick - here's to a year!

Hope everyone's name is spelled properly and the links work correctly - that magic part works for me most of the time. You heard of the a-list and the z-list...this is the One Reader One Year list. Love and gratitude to all who've dropped a comment. You've encouraged me, challenged me and helped me grow. It means more than you will ever know. Trust me on that one :)

Mack Collier , Bruce Ryerson, CK - dat hippie chick, David Armano, Gavin Heaton, Big Jim, Ann Handley, Shawn, Robyn McMaster, Collin Douma, Becky Carroll, C. B. Whittemore, Elizabeth Perry, Cord Silverstein (he's engaged), Robert Hrudek, Chris Kieff, Ed Reif, The HairyBeast, Rob, Sandy Renshaw, Char, Mike Sansone, Larry Hrnetka, Rose DesRochers, Journalism Watchdog, Ben Spark, CyberPartyGal, Chris Cree, Phil Gerbyshak, Wendy Piersall, Doug Hudiburg, Liz Strauss, Jodee Bock, Greg Balanko-Dickson, Mike Wagner, David Reich, Karin H. aka Kaatje, Amanda Young, Matt Haverkamp, Vernon Lun (the Idea Dude), Mimi Lenox & the Peace Globe, Steve Woodruff, Mario Vellandi, Lewis Green, Ryan Karpeles (Go Hawks!), Matt Dickman, Aunty Hattie, Iowa Bicycle, David Dalka, Hannah Steen, Drew McLellan, Delaney Kirk, Jackie Cameron, Hajj Flemings, Diogenes, Toby Bloomberg, Cam Beck, Chip Griffin, Rhea, Mousey, Phillipe, Jamie, Bond, Bud Weiser, Polliwog, CS, Travis, Annelisa, Leigh, Proxima

May we all discover, experience and learn great things along the path we share!

Please take a moment

If you haven't noticed, Gavin Heaton is displaying a new signpost. Yes, Servant of Chaos has been ranked in the Viral Garden's top 25 Marketing Blogs for the past couple weeks. Get on over to Servant of Chaos and congratulate him for putting up that logo!

GH is a kick-ass writer. A tireless marketer for conversation. He is one of the many who continues encouraging me on the blogging path. But he is particularly appreciated for a single key moment. Last August - three whole months into building this corner of the blogosphere - I discovered the "magic" of sharing conversation in this medium. Then I stopped blogging for about 5 weeks. Nobody ever accused me of striking while the iron is hot. I'd picked up this nasty belief that a post had to be perfect and had begun editing myself.

Things like - "Not good enough...nobody will find value in this...who would even care about what I've got to say?" became part of my vocabulary. Most of you know negative self-talk leads to - whaddya call it ? - nowhere. In September, Gavin left a comment on my "magic" post. It was simple...

"OK Bob ... where are you? What happened? where have you been"

It struck me...here's a guy with genuine concern for the "other" ! In a nutshell, that is the worthiest of human virtues. Virtue is part of the magic and mystery of life. As Aristotle reasoned, virtue and ethics lead us on the path to happiness - the good life. Or so I understand :)

Its a habit. It takes practice. Thats how you build value in a community. Isn't that what marketing is all about?

Bravo, Gavin! You can be proud. You are an encourager of the first degree.

My First Interview

At least in the blog world. My nephew interviewed me once for a school project. He discovered my gift of gab. I was interviewed once on my hobby of collecting baseball memorabilia - no link to all of it - but I do have an autographed Joe Dimaggio baseball - they don't make those anymore :) and I am a hopeless baseball junkie. I visited a 5th grade class a couple years back in my role as "works for a newspaper" and answered a few questions - although that might be considered more a grilling than an interview.
Diogenes at Quasi Fictional asks a series of questions on blogging. Not sure how he picked my email though it is readily available to all readers of this blog. These are questions we've all though about and answered in various degrees at various times. Considering I'm coming up on a year since my first post, this is a good time to reflect.

Warning: Unlike most of my posts, this one is pretty "link loaded".

Here are Dio's questions and my responses:

How you blog, Why?

How is simple - taking time to sit and write. Blogging is a little bit like painting and drawing to me. Its a creative outlet. Time must be carved out. And we all have 24 hours and I break mine down in chunks - but have never blogged about it. Pretty boring stuff explaining how hours are spent :) Writing a post is comparable to sitting in a studio and staring at a blank canvas. Or watching a baseball game, grass grow or paint dry. Its an investment. There are days when I seemingly think of things to blog about during most waking moments. Unfortunately - or maybe fortunately - many of the ideas I imagine drift away sooner than I can put them into concrete terms. Why I blog is another story completely. I answered it initially for CK's collage. I blog to learn - about marketing, about others and about myself - pretty much in that order. I'm fascinated with the ability to reach across boundaries. To try new things. To add to the challenges each day presents. To use all the dimensions of human nature. As Robyn McMaster puts it - "to celebrate more intelligences". How do you pick topics day after day? Why blog is one of those questions that will always fuel One Reader at a Time. In answering the question "why"? it is important to recognize the value of building community. We have a natural inclination to be part of something bigger. Community through conversation helps fill this need. Plus, like everyone, I want to change the world! Finally, stating it simply as possible, to blog is to feel good.

What do you think about blog template, promotion tools and how you promote yours, your networking and community?

I use Blogger and have considered switching to TypePad - but I'm basically lazy. The templates available in Blogger are adequate for me at this time. Redesigning would take a big time commitment. I've been through a few redesigns in my life - lots of details. While I'm something of a detail freak, maybe one day I'll be motivated enough to switch. I play with a number of widgets as promotion tools - if you visit One Reader you'll see them. The best promotion - and community building - tool I've found is commenting on other blogs. Too often people visit blogs and leave without comment. When you find a post that's worthy of a comment - say it! Trust me when I say the poster will appreciate and honor you. The true conversation architect will respond. I like the Daily Fix at MarketingProfs for inspiration - I'm a marketer :) Believe me, there are many fine blogs on which to leave comments. Another good way to promote your blog is participate in a project - like "Advice for Graduates" or "The Age of Conversation". Of course, the "Z-List" has taken on a world of its own :) And Dio's Fine Art of Blogging is a worthy path of promotion.

Why blogging matters?

Blogging matters to me because it is a form of exploration. Organizations are in a state of constant motion. Think of them as part of the ever expanding universe. They are organic in my view. They either grow or enclose on themselves. In order to grow, an organization must reach out - leave the shore that is comfortable. Blogging for organizations is still new when you take a long view - back and forward - of organizational life. My blog viewpoints are mine alone. In a general way, I will post on current topics in my industry. They are in now way intended to be taken as news or a reflection of organization's views. The only connection is I work here. I have been part of this system and culture for over 20 years.

Personal high blogging points in your blog life.

Any comment to a post gets me "high". I think that could be assumed for all conversationalists. There are 3 posts that stand out. First one is probably here - wherein I discover the magic of conversation with David Armano at Logic+Emotion, Mack Collier at The Viral Garden and Gavin Heaton at Servant of Chaos. Second is combination posts. The value of community is recognized in these posts. Meeting Liz Strauss at Successful-Blog as a mystery unfolds plus being named an official SOB. Thirdly, would have to be the fun of the Turtle Meme. The lesson and value of blog sharing is evident in this little game. Fourth - I know I said 3 but the beauty is in breaking the rules - is the book review here on "A Whole New Mind - Why Right-Brainers will Rule the Future".

How do you make money by blogging (if you do)?

I don't. I've thought about it Google text ads. I've thought about Amazon book links. Never figured out exactly where any of them would fit. I've determined the few pennies aren't worth the effort. I could be wrong :)

You, too can complete this interview. Answer the questions in a post and send them to Dio in a word doc - include a photo if you want along with links from your blog. Share your knowledge and discovery plus what is important to you - we all win in this "Age of Conversation".

Special thanks to Diogenes for posting this at Quasi-Fictional. (post is up - go leave a comment - Dio's got a nice blog going)

An Astounding Gift - Past, Present and Future

Drew McLellan blows my mind with his example of genuine love for college grads. And to get it all together in less than 2 months! If you're not hip to his just posted e-book - check it out here. The version with pictures is best :) A surprise with every contributor. Amazing in it's diversity of thought and ideas, this is a stroke of brilliance, folks. Unfolding as clouds move across a clear blue sky. Flowing as the river during the Spring thaw. This is gift to grads and beyond. Heck, lets call it what it is - a gift to everyone associated with a conversation community.

Check the contributors - WOW - and then check their blogs.

Aaron Potts Andy Brudtkuhl Andy Nulman Andy Wibbels Ann Handley Ann Michael Anne Simons Becky Carroll C.B. Whittemore Carolyn Manning Chris Cree Christine Brown CK Darren Barefoot David Reich Delaney Kirk Derek Tutschulte Designer Mike Doug Karr Doug Mitchell Drew McLellan Joan Schramm

Kevin Hillstrom Lewis Green Liz Strauss Mario Sundar Mark Goren Mark True Mary Schmidt Nick Rice Patrick Schaber Paul McEnany Phil Gerbyshak Roberta Rosenberg Roger von Oech Rosa Say Seth Godin Sharon Sarmiento Stephanie Weaver Steve Miller Steve Sisler Terry Starbucker Toby Bloomberg Tony D. Clark Valeria Maltoni

And if you haven't already done so - be sure to thank Drew for HIS generosity!!!

SOBcon - a shout out to all who are there!

Break a leg, willya! The line up of speakers as listed at SOBevent page. All of you top notch. All of you ROCK and have no idea the influence you project. I hope to see piles and piles of posts. To think it all started with trying to keep it quiet....shhhhhhhhh! Forever will it be one of the best event launches I've ever experienced.

• Andy Sernovitz
• Phil Gerbyshak
• Liz Strauss
• David Armano
• Mike Sansone
• Drew McLellan
• Mike Wagner
• Terry Starbucker
• Rodney Rumford
• Ben Yoskovitz
• Chris Cree
• Robyn Tippins
• Diego Orjuela
• Vernon Lun
• Wendy Piersall

And attendees!?!?! - ooohhhhhh, am I jealous. Remember to HAVE FUN!

• Sandra Renshaw
• Brad Shorr
• Timothy Johnson
• Tammy Lenski
• John Yedinak
• Joe Hauckes
• Tim Draayer
• Jeremy Geelan
• Carolyn Manning
• Sheila Scarborough
• Steve Farber
• Dawud Miracle
• Doug Mitchell
• Jeff O'Hara
• Dave Schoof
• Jamy Shiels
• Adam Steen
• Hannah Steen
• Chris Thilk
• Barry Zweibel
• Eric Bingen
• Ellen Moore
• Cord Silverstein
• Jean-Patrick Smith
• James Walton
• Sharan Tash
• Vernon Lun
• Tony Lee
• Paul Mangalik
• Scott Desgrosseilliers
• Mark Murrell
• Muhammed Saleem
• Kammie Kobyleski
• Easton Ellsworth
• Mark Goodyear
• Ann Michael
• Kent Blumberg
• Ashley Cecil
• Robert Hruzek
• Sabu N G
• Mazur Krystyna
• Lisa Gates
• Franke James
• Chris Brown
• Troy Worman
• Karen Putz
• Chelsea Vincent
• Jesse Petersen
• Terry Mapes
• Andy Brudtkuhl
• Premchand Kallan
• Lucia Mancuso
• Peter Flaschner
• Derrick Sorles
• Michael Snell
• Ella Wilson
• Mike Rohde
• Ayush Agarwal
• Thomas Clifford
• Rajesh Srivastava
• Claire Celsi
• Jason Alba
• Cristiana Passinato
• Sean R.
• Alex Shalman
• Lorelle VanFossen
• Cristiana Passinato
• Brad Spirrison
• James Bergstrom
• Raj Majumder
• Keith Levenson
• Ari Garber
• Dr. Rob Wolcott
• Cheryll Cruz
• Sharon Scherer
• Jonathan Phillips
• Todd And
• Jason Wade
• Jill Pullen
• Doug Bulleit
• Xochi Kaplan
• Wendy Kinney
• David Dalka

Here is the quest - again from the event page:

• Respect that in business and blogging all things are based in connecting relationships
• Treat our blogs like a business, or a business-like hobby
• Define a vision for our blogs that inspires others to be part of it
• Identify like-minded bloggers whose blogging goals match our own
• Evaluate our blogs through the eyes of a first-time reader
• Use links, trackbacks, and comments to lead to increased participation, and extended reach that could develop into business ventures
• Ensure presentation, navigation and all reader experiences are intuitive, simple and elegant
• Know our brand values as readers define them and be able to articulate the unique and remarkable values we offer
• Understand basic tools that are useful in adding video, podcasting, social media, and voice commenting
• Reach out beyond the blogosphere to non-blogging readers to become a resource they rely on
• Recognize the traits and characteristics of a successful and outstanding blog

What an astounding opportunity to learn and share with the best of the 21st century! Changing the world one blog at a time.

Higher education pays off BIG time

If this is the kind of thinking skills university graduates are carrying into the market...there is greater hope for the future of organizations than I imagined. We need more focus on this type thinking, learning and imagination. Ryan Karpeles at Living Light Bulbs reminds us to look for the silver linings in everyday things. But how he reminds us is by asking the question - what if?

I often speak of biases and have committed to admit mine - at least the ones I've learned to know and love. This is a strong one - the University of Iowa is my alma mater. (disclosure: it was - ahem - 30 years ago and my degree is in Painting). So I feel a special pride extending this blog love and congratulations to Ryan for his outstanding accomplishment (thanks CK for the tip). And especially when I read this quote about making a "silk purse out of a sow's ear" (my analogy) :

For instance, if your boss tells you to go to the bank and cash some checks for her, don't get caught up in how lowly that task makes you feel. Instead, be glad that you get to leave the office, spend some time alone, get some fresh air, and possibly meet some interesting people along the way. I realize that I might be a little too optimistic and fluffy about all this, but I honestly believe there are nuggets of gold in 99% of these crappy situations. Our job is simply to find them.

How many of us referred to our boss as "her" upon college graduation? Or even yesterday? Or ever? So Ryan has learned a bit about gender equity - BRAVO! That's not to say we're even close to any sort of equity but we're talking recent college graduate about to hit the street - there is HOPE.

I hope Ryan never feels too optimistic or fluffy. We as a community and as a citizenry need more of whatever kool aid they pass out at university!

And be sure to check out his Italia pictures!

Laugh Out Loud? No - seriously!

Maybe its because a week's vacation is beckoning me? (and I really need it even though its nothing exotic) Maybe its because Robyn McMaster salutes the mature mind here? Perhaps its due to a chapter on laughing in Dan Pink's book "A Whole New Mind" about right-brainers ruling the future world (brief review) ? Or how about David Armano writing on old brains? It could be just because I want to laugh.

Robyn lists these tactic to increase serotonin via Dr. Ellen Weber at BrainBasedBusiness. Serotonin is a fancy word for connections between your brain and nervous system that make you feel good!

• Stop to smell the coffee brewing
• Listen to your favorite music on your way to work
• Laugh at everything today -- especially at yourself
• Look at art around you as the artist might enjoy it
• Go for a walk at lunch
• Invite an old friend for dinner
• Give away one of your most successful strategies to a fellow worker
• Stretch...move...breathe deeply
• Remember a time when you were good to you - and repeat it
• Snack on trail mix or something for good energy
• Tell a story or invite one from a younger, less-confident worker
• Plan one thing you most enjoy to do today after work

This morning - knowing the day before vacation is busier than most - I determined to have fun with it. Put on the coffee, inhaled deeply, and stepped into the morning air. My walking partner, another Bob, have practiced laughing for no reason whatsoever. It works - try it...c'mon...loud enough for somebody to hear. It works!

Our organizations can function better. Our communities can grow. Our humanity can flourish.

Those of us with lists of stuff to do, with plans, with appointments, with deadlines and demands...wait a sec! - thats all of us. We'd all do well and remember to exercise a couple of these tactics. What a great day!

Not that I'm an expert...Drs. Kataria are the ones to visit.

As The World Turns - Here's the Scoop

Robyn McMaster always seems to light a spark. And when she kicks her post off with a link to Liz Strauss - who invites the "grabbing" of a graphic from Sandy Renshaw (that's her great work on the right) the spark turns into a brain flame. Her post from a couple days ago on changing the world resonated with me. Aside from the fact she uses one of my favorite newspaper terms - scoop - her story attests to the value of encouraging people. Catching them by surprise when they show their talents is sure to make them feel good! And who among us doesn't want to feel good? Or even great! This post turns her thoughts 180 degrees and causes reflection on those who encourage us. My feeling is changing the world involves a get and a give. Lets call it "reciprocating encouragement".

Last spring I decided it was time to get a new bicycle. There is a shop just a mile or so from my house - WheelSport. I walked in and one of the kids (isn't everyone a kid anymore? :) comes up to me and asks:
"Are you looking for a bike?"
"I was thinking about it. Do you work here?"
"I sure do - what kind are you looking for?"
(Let me break here for a moment - much as I'd like to scream down a rock strewn hill with dirt and dust flying all around me - my bones aren't as strong as once they were. Plus my health provider frowns on too many visits - something about preventive care. In addition, there is a certain value to every bit of skin and flesh I can save. So I tried a mountain bike but determined a more sensible style would be - well - more sensible :)
"ummmm - you have something built for comfort rather than speed?"
"What do you think of this one - what did you say your name was?"
"I'm Bob - How old are you, Jimmy?"
"Almost 16, Bob"
"You own this store?"
"Naw - I just work on the bikes."
By now I'm really enjoying this little adventure. Part of the joy in a purchase is the give and get from the salesperson. Jimmy doesn't know it yet but he's a winner! We got to yak-yakking back and forth and he hands me off to his co-worker, Josh. Josh fits me for the bike - which I really like, btw - and we get it ordered. "It should be here later this week and remember we can take care of anything you need - minor tune-ups are free!" My ears lit up, the smile broad on my mug. These guys are good! As last riding season wore on I had a few minor problems. Most of them had to do with blown out tires - 3 in a week - but thats another story. My bike guys really encouraged me to spend more time in the saddle.

Today was the 3rd day of their 4-day sale. Everything is 15% off and as you can imagine - its a frantic time of year for a bike store. Though it was raining today, the weather is breaking and soon the days scream for riding. I wanted to get a few items and today I met Jason. Jason is another teenager who works on the bikes in the shop. He fit me for a helmet, suggested a small tool to carry in my pack and advised me on some new road tires. (Some of you know, I'm planning to ride RAGBRAI this July. Let me take this opportunity - it won't be the last - to invite any of you IOWANS to meet up with me along the way - or even share the ride.) Then handed me off to Josh. We finished our transaction in the mayhem of people rushing in and out of the store. All I could do was shake my head and say "You guys are amazing - this place is a madhouse and you take it all in stride. I am blown away every time I come in here." Josh says -

"That's what we do, Bob - it's more fun when its busy and we have customers. The more people ride the better we feel"

Simple statements are the best. These bike guys are "encouragers". They thrive when people come back. They are fulfilled. My point is this - and I think Robyn's - when people are feeling good about what they do it shows. We get a true physical sensation when it happens. The point is to recognize and encourage one another with our actions and comments. Do it and we change the world! Its but one aspect of blog life we must remember to appreciate.