The Next Big Thing

Bet you've heard that before :) Springwise is a site that delivers. You too can become a spotter! A treasure trove of creative ideas and the marketing behind them. Springwise is out of the Netherlands - get on the mailing list and try to keep up with whats going on around the world. A little heavy on US trends but very fun stuff from China and Japan.
I recently saw a van driving around town with a moving advertisement which changed every minute or so. It was something I'd never seen before - a mobile billboard. Submitted as a novel approach - too late - it had already been spotted. Gotta be quick these days!